What makes a message work? A Beginner's Guide
What makes a marketing message work? Learn the five parts, hook, problem, promise, proof and ask, and how to rewrite yours with Claude.
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Short, narrated lessons on using AI in the work you do every day. New lessons launch every day.
7 minFree
AI Skills
6 minFree
AI Skills
Who is your customer? A Beginner's Guide
Who is your customer? Learn what a customer persona is, the four things it needs, and how to build one with Claude from real customer words.
7 minFree
AI Skills
What is a customer journey? A Beginner's Guide
Learn the five stages every customer goes through, from stranger to fan, how to spot where people get stuck, and how to use Claude AI at each stage. No jargon.
5 minFree
AI Skills
What is marketing? A Beginner's Guide
What is marketing? Getting the right people to notice you, trust you and act. See how it differs from sales and how Claude helps at every step.
FreeAI Skills
What is context? A Beginner's Guide
Learn what context means in AI: how context windows and tokens work, why long chats get forgetful, and what to tell AI to get answers that fit you.
FreeAI Skills
How to prompt AI: A Beginner's Guide
Learn how to write AI prompts that work: the role, task, context and format recipe, with good and bad prompt examples for chat, image and video models.
FreeAI Skills
AI models: A Beginner's Guide
Learn the five kinds of AI models (text, image and video, speech, prediction, multimodal), how they differ from apps like ChatGPT, and which one fits each job.
FreeAI Skills
What is AI: A Beginner's Guide
Learn what AI is in plain English: how machine learning finds patterns in examples, how chatbots predict the next word, and where AI still gets things wrong.
6 minPlan
AI Skills
Customer reviews & referrals with AI: win more customers
Learn how to ask for customer reviews the fair way, reply to good and bad reviews with Claude, and design a simple referral offer that brings in new customers.
6 minPlan
AI Skills
Following up with AI: turn call notes into a follow-up email
Turn call notes into a summary, next steps and a warm follow-up email with Claude in two minutes. A beginner-friendly AI sales lesson.
6 minPlan
AI Skills
Landing pages with AI: write a page that gets sign-ups
Write a landing page with AI that gets sign-ups: a clear headline, benefits, real proof, FAQ and one button, drafted with Claude. Beginner friendly.
6 minPlan
AI Skills
Cold outreach with AI: write cold emails that get replies
Learn cold outreach with AI. Use Claude to write a short, personal cold email, a LinkedIn connection note and kind follow-ups that get replies.
6 minPlan
AI Skills
Ads with AI: make your first ad that works
Make your first ads with AI: find your audience, write headlines, brief the photo and A/B test two ads with Claude. Beginner friendly.
7 minPlan
AI Skills
Email marketing with AI: write emails people open
Use AI for email marketing: write subject lines, a welcome series and a promo email with Claude, then A/B test them. Beginner friendly.
6 minPlan
AI Skills
Prospect research with AI: prepare for any sales call
Learn prospect research with AI. Use Claude to research a company, find a real reason to reach out and write a one-page brief before your sales call.
7 minPlan
AI Skills
Social posts with AI: write posts that sound like you
Learn how to write social media posts with AI that still sound like you. Teach Claude your voice, write scroll-stopping hooks, and turn one idea into ten posts.
7 minPlan
AI Skills
Content planning with AI: plan a month of posts
Plan a month of social media posts with AI in about an hour. Pick weekly themes, get post ideas from Claude and build a content calendar you can keep.
5 minPlan
AI Skills
What is a sales conversation? A Beginner's Guide
What is a sales conversation? Learn the four simple parts of a good sales call (discovery, listening, objections, closing) and how to prepare each one with Claude. Under 7 minutes.
6 minPlan
AI Skills
Handling objections with AI: practise with Claude as your buyer
Learn how to handle sales objections like too expensive and I'll think about it: slow down, ask questions, and practise with Claude as your buyer.
PlanAI Skills
Marketing with AI
Learn how to plan and run a campaign with Claude in five moves: know your customer, plan, write ads, make visuals and learn from the results.
PlanAI Skills
Writing with AI
Learn how to write emails and documents faster with Claude and still sound like you: brief it, show your voice, edit together and make it yours.
PlanAI Skills
Brainstorming with AI
Learn how to brainstorm with Claude in four moves: set the scene, go wide, push back and narrow down to one great idea you can try this week.
PlanAI Skills
Automations with AI
Learn how to automate a weekly task with Claude: connect Gmail and Google Drive, write the prompt, schedule it in Cowork and test it before you trust it.
PlanAI Skills
Reasoning with AI
Learn how to get Claude to reason through big decisions: set it to think, give it the full picture, read its thinking, push back and check the numbers.
PlanAI Skills
How to Code with AI
Build and publish a real focus-timer app with Claude in about 4 minutes, no coding needed: plan, build, review and ship it free on GitHub Pages.
PlanAI Skills
What are agents? A Beginner's Guide
Learn what an AI agent is, how it differs from a chatbot, how its think-act-check loop works, where it saves time and when you can trust it.
PlanAI Skills
What is MCP? A Beginner's Guide
Learn what MCP (Model Context Protocol) is: the standard plug that connects AI to Gmail, Notion and your calendar, and how to stay in control of it.
PlanAI Skills
What are tools? A Beginner's Guide
Learn what AI tools are: how chatbots search the web, run exact maths and code, and connect to your apps, and how to use each of them safely.