What is a customer journey? A Beginner's Guide
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0:00 / 6:35What is a customer journey?
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What is a customer journey? A Beginner's Guide

12 slides · 6:35

About this lesson

Follow Maya, a home baker, as her neighbours go from strangers to loyal fans. You will learn the five simple stages of a customer journey (stranger, follower, lead, buyer and fan), what moves people from one stage to the next, how to find the one place your customers get stuck, and how Claude can help at every stage. Plain words, no jargon.

WHAT YOU’LL LEARN
Name the five stages: stranger, follower, lead, buyer and fan
Know what moves people from one stage to the next
Find the biggest leak in your own customer journey
Use Claude to help customers along at every stage
What is a customer journey? A Beginner's Guide
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