Most people type a question into an AI model, get something generic back, and conclude the tool is overrated. The problem is almost always the brief, not the model. This course teaches prompting as a craft: how to state the task, give the right context, show examples, set the output format, and then iterate with evidence instead of hunches. You will practise on your own emails, documents and analysis, and finish with a personal prompt library you can reuse every day.